This is a commercial for The Anti-Gym, an extreme, and sexy gym in Denver, CO run by Michael Karolchyk. Oddly enough, the gym is now closed due to Karolchyk’s failure to pay backtaxes to the tune of $184,000.
I can only imagine how much shit this gym got for this commercial - the Beer Googles Fairy, who came exploding out of the refrigerator, basically just committed a hate crime by assaulting that fat chick with a cream pie.
I totally get what they are trying to do, the message they are trying to send: “We are not a bunch of Planet Fitness Fucks here - Meatheads and Elliptical Bunnies only.” However, the general public (an increasing portion of which are overly sensitive “chubbies”) probably can’t look past the hate crime they just witnessed long enough to observe the subtle brilliance of this commercial.
Not only is the script amazing, but this commercial preaches some valuable life lessons:
- Alcohol is not a solution to your problems.
"This is pathetic! You need a beer bottle or a can to get a man?" - Proper nutrition is important for mind, body, and sex life.
"A chubby eating a pie! That’s why you’ll never get a guy!" - If you are trying to find a man, and you aren’t hot, beer works.
"[Beer] is the only way I can get a guy to come over!" Truth. - If your fridge is full of beer, and you are fat, your fridge might spontaneously combust into a meathead.
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If PC Police sirens stop wailing long enough for you to actually sit and really watch this commercial, and I mean really watch it, then maybe we can all reach an agreement as to whether or not this commercial is the best gym commercial ever, or the greatest gym commercial ever.
Shame this gym had to close down, Karolchyk, the owner, was a brilliant marketer…
-Tony “Two Scoops” Muscoli
